Attract Repeat Customers For Business Success
July 30th, 2009 | 
Author: If you have been at it for quite some time now, you know for a fact that in order for you to attract more buyers and make more sales, you need to market to generate leads. And then convert these leads into sales, and still go one step further and get more repeat customers. You just cannot stop at the generating part. You have to market until you are able to get your customers to go back and buy your products again.
According to a study, it costs five times more to attract new clients than it does to keep the current ones. While it is a good way to concentrate most of your marketing budget to generating new leads; it would be more practical and lucrative to keep your existing clients happy and satisfied that they would want to go back again and again.
The key word here is ‘repeat’. More than the new leads, you need to make sure that you can generate repeat business from your already existing client base. It is indeed possible to make more money from your current clients and efforts. It is more profitable than trying to sell to someone who does not know you or even trust you; or worse, does not know or understand your worth. It would certainly be a difficult climb for you if you always go for new leads. Unless you make a connection with your target clients, you will always be wondering why your collaterals such as your poster printing and print posters do not work the way you expect them to.
The secret to having an effective marketing campaign to generate repeat business then is to keep them glued to your business. Here’s an easy plan for you to follow so you can have your clients keep coming back for more of your products:
Get to know them. This means understanding what and how you can help them. By making sure that your products and services are regularly updated to keep up with their current needs and wants, you will more than likely to get them to come back over and over again.
Keep in touch. Do not sever your ties with your customers. If you market continuously to your target clients, you should also have the same enthusiasm with your existing ones. Build rapport and maintain your relationships by sending out personal cards or even thank you note cards to make them feel appreciated. When you introduce new products and services via your poster printing, also send out custom postcards to your current clients to keep them posted. The key here is to keep them abreast of what you have in your business.
Follow up regularly. Do not stop when you finally get your prospects to buy your product. Continue making follow-ups and call your customers for feedback and comments.
Give incentives. Especially for your best clients. A special discount or a one-day sale for loyal customers can go a long way in giving them the impression that you value the business they bring to your company.
And as always, enhance and build better relationships with great customer service. Keep in mind that what makes customers go back is great service that they get every time they go to your shop. Developing a type of service that promotes customer delight can help you gain not only new customers but retain old ones who cannot forget the kind of business you provide them.
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Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
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