Malcolm Baldrige Criteria – A Business Excellence Model

Malcolm Baldrige Award Criteria was developed into its respective seven categories. Each of these seven categories focus on a key process to achieve performance excellence.

The Malcolm baldrige Criteria emphasize on alignment of all these key processes. The Baldrige values and Concepts are build into the criteria to attain alignment of the seven categories yet without displaying the values and concepts specifically in the criteria itself.

The Malcolm Baldrige Criteria used to be revised on a yearly basis and has changed to a once in two years basis effective 2009 with the introduction of the Malcolm Baldrige Award Criteria 2009-2010 version. The Malcolm Badrige Award is given to the best organization of its respective award categories. Each award Applicant has to exhits the highest standards of Approach, Deployement of their key process in relation to the seven categories in the Malcolm Baldrige Criteria.

The effectiveness of the Approach and Deployement are assessed in the area of its Results. Hence, the Baldrige Award Assessment Approach took into consideration an aligned actions of the Approach, Deployement and Results of strategies, key actions and plan in the organization. Whenever a Baldrige Award Assessment is carried out to an applicant, the Baldrige Assessor will evaluate how well the values and concepts are being deployed as a way of life in the organization.

To be awarded the Malcolm Baldrige Award winners, the applicant has to show an holistic approach to all the seven cetegories as well as a high level of Implementing Malcolm Baldrige Award Criteria.

One way to provide information about the implementation of the Malcolm Baldrige Criteria is to provide an award application report to the Malcolm Baldrige Award authority which is used as a basis for Baldrige assessment.

NIST, the body which oversee the Malcolm Baldrige Award scheme announced in his webpage that Seventy apply for 2009 Malcolm Baldrige Award.

Seventy organizations have taken the first step toward the 2009 Malcolm Baldrige National Quality Award, the nation’s highest recognition for innovation and performance excellence. Applicants include two manufacturers, four service companies, five small businesses, nine educational organizations, 42 health care organizations and eight nonprofits/governmental organizations.

The 70 applicants will be evaluated rigorously by an independent board of examiners in seven areas: leadership; strategic planning; customer focus; measurement, analysis and knowledge management; workforce focus; process management; and results. Examiners provide each applicant with 300 to 1,000 hours of review and a detailed report on the organization’s strengths and opportunities for improvement

Source: http://www.nist.gov/public_affairs/techbeat/tb2009_0602.htm#baldrige

From the response of so many organziations, it is obvious that they did it for good deed. First of all, they must have implemented the Malcolm Baldrige Award Criteria vigorously as the criteria is the basis for a Baldrige Assessment. Furthermore, these organizations knew that besides to be awarded the best in their category, they have to exhibit continuous improvement to the Malcolm Baldrige Award Criteria to keep current. They also knew that even they are not awarded the winner, the process of the assessment would bring valuable learning and experience for them to further enhance the implementation of the criteria. The Assessment Report granted at the end of an assessment is a valuable asset to the organizations.

I briefly highlight some key points in the 2008 Malcom Baldrige Award Winner receipients which was announced in a press release on 25-Nov-09. (source: nist.gov/public_affairs/releases/2008baldrigerecipients.htm )

They include:

1. Cargill Corn Milling North America, Wayzata, Minn. (manufacturing)
2. Poudre Valley Health System, Fort Collins, Colo. (health care)
3. Iredell-Statesville Schools, Statesville, N.C. (education)

On a yearly basis, the board of examiners would assessed organizations for their performance excellence with respect to the application of the Malcolm Baldrige Criteria. The assessment would be conducted with an evaluation process for each of the recipients included about 1,000 hours of review and an on-site visit by a team of examiners to clarify questions and verify information in the applications pertianing to how they fulfill the Malcolm Baldrige Criteria.

The Malcolm Baldrige National Quality Program (BNQP) and the Macolm Baldrige Award promote innovation and performance excellence across the country and around the world in a number of ways.
Malcolm Baldrige Criteria for Performance Excellence is designed to help organizations of all sectors to improve their business and operations.

To illustrate the acceptance of the Malcolm Baldrige Award program, more than 40 U.S. states and more than 45 countries worldwide have implemented programs based on the Baldrige criteria. It can also be evidence by over 10 million copies of the Baldrige Criteria distributed since 1988, and about 2 million copies are downloaded annually.

Nearly 5,000 public and private-sector leaders, practioners and consultants have served on the independent board of examiners that reviews applications for the Baldrige Award. Each Baldrige Award applicant receives 300 to 1,000 hours of feedback from these experts.

Read more Baldrige Criteria here